Building Industry
License

Profitable Marketing and Sales

This hands-on course is essential for residential builders, remodelers, and firm owners who want to stop relying on luck and referrals, and instead, build a consistent, predictable pipeline of ideal clients. You will learn to define your market niche, establish a powerful brand, and master the sales conversation to close high-profit projects.

Jen Watkins

Instructional Designer

Dennis Clarke

Residential Builder

Content Outline
Course Preview
Course Overview

What You'll Learn

Students will leave with a strategic marketing plan, a refined sales script, and the confidence to consistently convert high-quality leads into profitable construction contracts.

Highlights

  • Initial self assessment
  • Videos and transcript versions of each lesson
  • Unlimited quizzes

Features

  • Instant online course access
  • Self-paced study on your schedule
  • Excellent technical and instructor support
Curriculum

Course Content

Build a strategic marketing plan and sales script to convert leads into profitable contracts.

Module 1: Branding and Niche Definition
Ideal Client Profile (ICP)
20 min.
Unique Value Proposition (UVP)
20 min.
Brand Assets
20 min.
Brand Strategy Workshop
15 min.
Module 2: Marketing Strategy and Lead Generation
Digital Presence
30 min.
Referral Systems
25 min.
Content Marketing
25 min.
Marketing Budget and ROI
25 min.
Module 3: The Consultative Sales Process
Client Vetting
30 min.
The First Meeting
35 min.
Pricing Presentation
40 min.
Closing & Commitment
35 min.
Client Experience and Referral Generation
25 min.
Pricing

Start Learning Today

Get full access to all course content and resources

Complete Course Access

  • 4 hours of online instruction
  • Module quizzes to gauge your progress
  • Certificate upon successful completion
One-time payment
$89.00
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